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Old May 9th, 2005   J.D.Lombardi is offline   #1
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Default Press Release from DC on the logo change

I just got this in my email:



DC Comics, a Warner Bros. Entertainment Company and the world's largest English-language publisher of comics, unveiled a new DC Comics company logo today that will appear on comic books, graphic novels and, for the first time
ever, on films and television series based on DC properties. The new DC logo
will make its first appearance on a DC Comics cover May 25 when the company
publishes DC Special: The Return of Donna Troy #1 and will then appear on the
entire DC line the following week. An animated version of the new DC logo
premieres June 15 with the release of Batman Begins, the highly anticipated
Warner Bros. Pictures film directed by Christopher Nolan and starring Christian
Bale, Michael Caine, Liam Neeson, Katie Holmes and Morgan Freeman.

For more than 70 years, DC Comics has provided entertainment for every age
group and interest. In 2005, DC Comics is entering a new phase of growth with
the launch of an exciting line-up of new publishing projects, feature films,
television programming, licensing ventures and collectible products. The new
logo, created by Josh Beatman of Brainchild Studios, highlights DC Comics'
ambitious media plans for the future and represents the latest step in Warner
Bros. Entertainment and Time Warner's commitment to maximize the value and exposure of DC Comics.

"DC is a unique and powerful asset whose characters have long been exceptional performers for Warner Bros. with billions of dollars in cumulative sales," said Kevin Tsujihara, Executive Vice President, Corporate Business Development & Strategy, Warner Bros. Entertainment. "This new logo and branding program is a statement that the DC brand is a strategic asset and vital tool in our approach to creating and developing films, television, merchandising and games."

"For generations, comic book fans have been loving supporters of the DC
brand: voting us their favorite publisher, counting on us to provide a universe
of imagination and entertainment, and looking for our mark as an invitation to
try new characters and titles," commented DC Comics President and Publisher Paul Levitz." With the introduction of our new logo and a comprehensive
branding program, we're inviting our fans in all media to continue to count
on the DC brand standing for the best comics, classic characters and a fantastic
creative experience."

2005 marks a particularly exciting year for DC across all media, including:

* Theatrical releases. In February, Warner Bros. Pictures released
Constantine, directed by Francis Lawrence and starring Keanu Reeves, Rachel
Weisz and Tilda Swinton. Based on the comic book Hellblazer, the film was the
first to be based on a property from DC's Vertigo imprint and has grossed
more than $200 million worldwide since its release. In June, Batman Begins will
explore the origins of the Batman legend and the Dark Knight's emergence as
a force for good in Gotham City. This fall will see the release of another major
motion picture based on DC comic books, V For Vendetta (based on the graphic
novel by Alan Moore and David Lloyd), starring Natalie Portman and Hugo Weaving, produced by Joel Silver and the Wachowski Brothers from a script by the Wachowski Brothers. Production is also underway on Warner Bros. Pictures'
Superman Returns, directed by Bryan Singer and starring Brandon Routh, Kate
Bosworth and Kevin Spacey.

* Television programs. There are currently a record five television shows
on the air based on DC Comics properties: The WB Network's hit drama
Smallville (produced by Warner Bros. Television), three acclaimed Cartoon
Network programs - Justice League Unlimited, Teen Titans and Krypto the
Superdog - and, appearing on both Kids' WB! and Cartoon Network, The
Batman. Warner Bros. Animation produces all of the animated series based on DC
characters that air on Cartoon Network and Kids' WB!

* Home video. Warner Home Video has amassed an extensive library of DC Comics related releases, including DVDs of theatrical releases (including
Superman: The Movie and Batman), live-action television shows (including
Smallville, Wonder Woman and Lois & Clark), animated television shows (including
The Batman, Static Shock and Challenge of the Super Friends) and direct-to-video
projects (Batman Beyond: Return of the Joker and Batman: Mystery of the

* Video games. Warner Bros. Interactive Entertainment, DC Comics and
Electronic Arts (NASDAQ: ERTS) will release a Batman Begins video game day and date with the film on the PlayStation®2 computer entertainment system, the Xbox® video game system from Microsoft, the Nintendo GameCube (tm) and Game Boy® advance. Electronic Arts is also developing computer and video games based on Superman.

* Comic books. Each month, DC Comics and imprints Vertigo and WildStorm publish more than 75 comic books, including perennial favorites Superman, Batman, Wonder Woman and The Flash, and critically acclaimed series such as 100 Bullets, Y the Last Man and Ex Machina. In 2005, several of the comic industry's premier talents are bringing their distinctive talents to DC's iconic
characters. In July, DC will unite two legends, Frank Miller (Sin City, Batman:
The Dark Knight Returns) and Jim Lee (Batman: Hush, Superman: For Tomorrow) for the new series All-Star Batman & Robin. The ongoing series will pair all-star
creative teams with all-star characters to create memorable and dynamic
adventures. In October, DC will publish Infinite Crisis, the most eagerly
anticipated sequel in the history of comic books, to be written by Geoff Johns
and illustrated by Phil Jimenez. And in December, DC will unveil All-Star
Superman by Grant Morrison (JLA) and Frank Quitely (X-Men).

* Graphic novels. DC will publish two powerhouse hardcover books this
fall, Identity Crisis, a superhero murder mystery by New York Times bestselling
writer Brad Meltzer, and The Quitter, a coming-of-age graphic novel by Harvey
Pekar (American Splendor).

* Manga. CMX, DC's new imprint of manga graphic novels publishes all genres of manga including horror, fantasy, science fiction and adventure titles.
Later this year, CMX will add the international bestselling Kamikaze Kaito
Jeanne to its list, alongside titles such as Gals! and Monster Collection: The
Girl Who Can Deal With Magic Monsters (based on the successful fantasy trading
card game of the same name).

* DC Direct. DC Direct, DC Comics' own toy and collectibles brand, markets and distributes a wide variety of collectibles for pop culture enthusiasts,
comic book fans and toy collectors alike. The product line includes action
figures and statues of DC's most popular characters, including Batman,
Superman, Green Lantern and Sandman, as well as collectible statues based on
Cartoon Network's hit shows Foster's Home for Imaginary Friends and
Puffy AmiYumi.

* Global brand alliances. The DC brand reaches into all forms of pop
culture, through relationships with powerful partners including Coca-Cola,
Converse, Dolce & Gabbana, Hasbro, Mattel, Microsoft Xbox®, Monolith, Nintendo,
Pepsi, Rocawear, Sony, Upper Deck, and Verizon. Warner Bros. Consumer Products licenses all of DC's major properties and this year a massive licensing
program for Batman will dominate the retail environment.

As both a distinguished publisher and a vital creative development source, DC
is a unique asset in the media world for both Warner Bros. Entertainment and
Time Warner. DC has the ability to create properties that appeal to a
wide-ranging audience, from preschoolers (Krypto) to adults (Constantine), and
everyone in between. For decades, DC characters have permeated pop culture
around the world and cutting edge graphic novels such as Watchmen and Sandman have altered the public's idea of the medium. 2005 marks the beginning of the next stage of the ongoing evolution of one of the media world's gems, DC
Founder, Senior Features Editor at
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Old May 11th, 2005   Brian LaBelle is offline   #2
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Here's the fourth thread, I'll try and get them altogether so we can all post in THE conversation forum for this topic.
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Old May 11th, 2005   scion969 is offline   #3
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When did Swamp Thing (the movie or the sequel) come out relative to the establishment of the Vertigo line?

Just curious.
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Old May 11th, 2005   rooboy666 is offline   #4
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The original movie at least was loooooooong before the Vertigo line. I'm pretty sure the sequel was too, but to be honest, I never watched it.
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Old May 11th, 2005   J.D.Lombardi is offline   #5
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Location: East Coast
Posts: 487


Here's the fourth thread, I'll try and get them altogether so we can all post in THE conversation forum for this topic.
Brian LaBelle
I knew there were other threads, but I didn't see this press release in any of them. Most were talking about the NY Times article. Sowwi for contributing to thread clogging.
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